NTT DOCOMO JOINT VENTURE WITH TATA CASE STUDY

For the healthy growth of the industry, the government should have ideally charged the spectrum equal to its administrative cost, rather than escalating its prices on every auction. Skip to main content. With the highest number of new subscribers, Tata DoCoMo was able to meet its targets for the first two years. In a market cluttered with zoo zoos of Airtel, what an idea sirji of Idea, Tata DoCoMo came up with the punch line do the new. For the foreign partner i. However, with other players copying this pricing model, their advantage got over soon.

In the fixed wireless service segment, TTSL has remained the undisputed market leader among all the private operators in India. Spokespersons of Tata Sons and Docomo declined to comment. While the venture is still on at the time of this analysis, the NTT DoCoMo had unilaterally expressed its desire to exit from the venture by offloading its entire stake to the Indian partner. Tata DoCoMo worked with a simple, easy to understand per second pricing model for almost all the services it offered including voice calls, SMS and VAS like 24 hour music, cricket commentary, voice chat, etc. Using the transaction cost theory, they explain that when the partners get distracted by the opportunities outside the venture, the stability of the venture gets into trouble.

ntt docomo joint venture with tata case study

The venture on its own joit roll out 3G services and was in alliance with Aircel for providing 3G services in Karnataka, Kerala, and Punjab, which had to be terminated following directives from the DoT. This list can be lengthy, witb all these factors, by and large, originate from within the boundaries of the participating firms.

In contrast, the India partner Tata was willing to be patient and try for other options. In this JV too such benefits are quite apparent. Further, mobile subscription per inhabitants has grown from a meagre 2. Spokespersons srudy Tata Sons and Docomo declined to comment. But before we explore the detailed reasons behind this turn of events, let us have a close look at the background of the JV partners.

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In comparison with the number service areas for which TTSL got licenses, its number of subscribers was not impressive. TTSL until today is an unlisted company. sttudy

ntt docomo joint venture with tata case study

The main customers of fixed wireless telephony were big industrial houses. But the price war among the operators while benefitted the customers who could get more for less; it, however, did not help the cause of the telecom companies whose bottom line came under severe pressure.

Get instant notifications from Economic Times Allow Not now. For a diversified group like Tata making a foothold in the Indian telecom business by capturing a respectable market share and establishing the Tata DoCoMo brand were more important than just making quick bucks.

Tata meanwhile was searching stucy a foreign nth for technological and financial reasons. But when its competitors also adopted per second billing model, retaining subscribers became a matter of quality and not of cost.

On the other hand, NTT was looking for an opportunity to reap benefits from the India growth story and it could have not found a better partner than the Tatas which is having an undisputed business reputation with deep understanding of the Indian market for a long time.

The proposition was biannual docommo of vice presidents of both the partners. Bhawsar rather than the static approach of looking at the end results, i. Docomo has maintained that there are ways to sidestep the regulations being cited as hurdles to cashing the Japanese partner out.

The pay per second billing model was a disruptive innovation that could have been a boon to the bottom of the pyramid.

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For the healthy growth of the industry, the government should have ideally charged the spectrum equal to its administrative cost, rather than escalating its prices on every auction. And finally, in April fata, after almost five years of partnership, the NTT DoCoMo decided to exit from the venture by offloading its entire stake from it.

In India, the inter distance between two BTS is less than metres, the lowest in taat world Sridhar, b. Within the purview of relational contracting theory, they consider alliances as social relations, where lack of trust between two partners can cause turbulence. Yan and Zeng view JV nty as a multifaceted concept. Bhawsar mobile telephony industry in the country and some of the operators like Airtel, Vodafone, etc. This will alert our moderators to take action Name Reason for reporting: He asked questions on what the arbitration judgment was, pointing out that it had referred to alternative routes of satisfying the contracted clauses.

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Tata Group and NTT Docomo to end dispute over joint-venture

Click here to sign up. Defence Defence National International Industry. First, nt to popular belief that instabilities arise due to inter-partner conflicts, there was no apparent conflict of interests between Tata and the NTT DoCoMo.

According to Beamishamong the various internationalisation modes a firm adopts, equity JVs are the best to deal with the adverse effects of operations in docojo foreign land. This paper is an attempt to look afresh into the causes of JV instabilities and to probe, in depth, why the Tata DoCoMo venture has run into rough weather, that too in a period when the telecom industry in India had progressed tremendously in all business dimensions.

Bhawsar 2 Literature review In expanding into new markets international firms seek to gain opportunities available in the foreign dpcomo. In case of strategic technology alliances, Sadowski and Duysters confirm that the rate of termination is very high.

ntt docomo joint venture with tata case study

The intension was to monitor progress of the alliance and reap synergies. Kogut associates the structural conditions in an industry like changes in the industry concentration or growth rate of the industry as the factors that impair the JV.