If PharmaSecure is successful in India, we can easily see it spreading its service to other developing countries. Weak-tie relationships are characterized by infrequent interaction and form between casual acquaintances. We think you have liked this presentation. I think the ScriptPad is going to blow up to be widely used in the next few years. As countries like India continue to modernize, and base-of-the-pyramid consumers gain more purchasing power, the pharmaceutical industry is expected to continue to grow. Is the marketing and are the products themselves in better sync than the products were when the drink was introduced in the early s?

If you wish to download it, please recommend it to your friends in any social system. This case study aims to evaluate the several environmental factors favoring the adoption of the app, the difficulty doctors and physicians have in accepting it and a possible move by the inventor before taking it to the market. Political Action and Regulatory Changes 1 of 2 General Example Political action and regulatory changes also provide the basis for opportunities. Suggest to Tiffany some ways she could generate new ideas for her restaurant. One of these is potential drug interactions. By working in an industry, an individual may spot a market niche that is underserved. Pharmaceutical counterfeiting kills or makes sick millions of people every year, and PharmaSecure is bringing to market a product that the average person in a developing country can use to confirm the validity of purchased drugs.

Currently, the company generates revenue from pharmacies for every prescription that doctors send.

Topic: ScriptPad (Pharmacists & Doctors) Case Study Assignment

Employees using Yammer can discuss ideas, post news, ask questions, and share links and other information. ScriptBad can absolutely become a way of the future for doctors and pharmacists, scfiptpad I think it will take a while. If ScriptPad has uncovered a promising business opportunity, what environmental trends have made ScriptPad possible? Refers to the strategic.


Day-In-The-Life Research A type of anthropological research, where the employees of a company spend a day with a customer.

Recognizing Opportunities and Generating Ideas

The idea, whether it is recorded in a physical idea logbook or saved in a computer file, should be secured. Pattonrecords that the costs of. I do…and once I see this happen, I become a more careful consumer.

PharmaSecure has all the aspects of a sound investment—a strong management team, a solid business idea, a large and growing industry, and a sound business model. Finally, this app could be used to generate a massive amount of data for the pharmaceutical stydy.

Describe the purpose of brainstorming and its use as an idea generator. It was attractive i. Describe how to zcriptpad library and Internet research to generate new business ideas.

Finding Gaps in the Marketplace 1 of 2 A third approach to identifying opportunities is to find a gap in the marketplace. Rules for a brainstorming session: On what side do you think ScriptPad faces the biggest adoption challenge—the physician side or the pharmacy side?

Case Scriptpad: Interesting Idea-But Will Doctors and Ph by Eugene Kim on Prezi

Suggest some scgiptpad that Freedom can record and protect the ideas of its sales reps. The company has a solid product line but knows that to remain competitive it must continue recognizing opportunities for new products and services.

Download ppt “Recognizing Opportunities and Generating Ideas”. To protect its ideas, Freedom should obtain intellectual property protection when possible.

Either way this is a brilliant idea and almost necessary in todays world. The best approach is to talk to a reference librarian, who can point out useful resources, such as industry-specific magazines, trade journals, and industry reports.


scriptpad case study

These relationships, which form between casual acquaintances, are not as apt to be between like-minded individuals, so one person may say something to another that sparks a completely new idea. The idea should be put into a tangible form — either entered into a physical idea logbook or saved on a computer disk.

ScriptPad Prevents Your Doctor’s Bad Penmanship From Killing You

As countries like India continue to modernize, and base-of-the-pyramid consumers gain more purchasing power, the pharmaceutical industry is expected to continue to grow. What would you see as the pluses and minuses of adopting the service? Technological Advances 2 of 2 Example: The figure is from the BR Venture Fund website. Posted On June 21, Techli team 5.

scriptpad case study

Your email address will not be published. Another approach is to establish an idea bank or vaultwhich is a physical or digital repository for storing ideas.

We think you have liked this presentation. There is no clear way for ScriptPad, in its current form, to correct for this type of possibility. For an individual, the creative process can be broken down into five stages, as shown on the next slide. People who build a substantial network of social and professional contacts will be exposed to more opportunities or ideas than people with sparse networks.

scriptpad case study